Radical transparency meets outstanding performance.

A media agency plans, buys, and optimizes paid advertising across channels like search, social, video, and connected TV. At ZT Media, that also covers measurement, creative built for testing, and the landing pages your ads point to. We handle the strategy, the buying, and the proof it worked.

Most media agencies charge a combination of a one-time setup fee, a flat monthly retainer, and a percentage of managed ad spend, usually between 10 and 20 percent. ZT Media charges 10 to 15 percent on managed spend, plus a flat retainer agreed before the work starts. Our fee appears on its own line, separate from your media cost, every month.

Media arbitrage is when an agency buys advertising at one price, resells it to you at a higher one, and keeps the difference without telling you. It's common and legal. It also means the number on your invoice isn't the number the platform charged. ZT Media doesn't do it. You get the platform's invoice, and our fee sits beside it.

In-house works when you have consistent spend, a stable channel mix, and someone senior who can own it full time. An agency makes sense when you need specialist depth across several platforms at once, or when your spend is growing faster than your team. Plenty of brands do both. We build in-house teams for clients who want one, including the audit, the transition plan, and the training.

Performance media captures demand that already exists, mostly through search and lower-funnel social. Brand media creates demand before someone starts looking, through channels like connected TV, audio, and out of home. Brands that run only performance eventually watch acquisition cost climb, because they're competing for a pool nobody is refilling.

Ask for three things. The platform's raw invoice, not a summary. A report that names what underperformed this month. And a number that reconciles to a closed sale in your CRM, rather than a conversion the ad platform counted itself. An agency that can produce all three is being straight with you.

CRM-connected attribution matches advertising data to actual closed sales in your customer system, instead of relying on what each ad platform reports about itself. Ad platforms count their own conversions, which is why the totals never add up. Connecting to the CRM means a result has to correspond to real revenue.

Each ad platform claims credit for conversions it believes it influenced, using its own attribution window. Add the platforms together and you'll count the same sale several times. Your sales system counts it once. The gap between those two figures is usually where budget is being misallocated.

Search and lower-funnel social can produce results within the first month. Brand and upper-funnel media take a quarter or more to show up in acquisition cost. Most engagements with us start with a two to four week audit, then phase campaigns live. We report weekly on pacing from the first week.

Yes. We're based in Toronto with Zerotrillion offices in New York and Amsterdam, and we run media across the globe.

Yes. We run media and measurement standalone for plenty of clients. When creative comes from us too, the loop tightens, since a losing ad gets rebuilt the same week the data shows it. Either arrangement works.

Three things you can verify. No arbitrage, so the platform's invoice is the one you see. Every report names what missed before it names what worked. And we're part of Zerotrillion, a creative agency with twenty years of work behind it, so the ad and the page come from the same team.